Controversial Television Advertising Essay - 1498 Words

Controversial Television Advertising We all know from our personal experience that one person’s idea of something offensive often differs from another’s. This essay is to determine the consequences towards negative advertising towards certain controversial products/services and why they are so offensive. All major media organizations need advertising to exist, thats how they pay their bills. At the same time, though, each organization sets its own advertising standards. Some ads a media company will simply refuse to accept (Peart, Karen N). Concerns have been raised about Beer advertising, Cigarette advertising, Sex advertising, Political advertising, and food advertising to children. Alcohol advertising is a primary concern for†¦show more content†¦According to an article on beer marketing in Advertising Age, Advertising is as important to selling beer as the bottle opener is to drinking it. . . . Beer advertising is mainly an exercise in building images. Did you know that: More than 5 million children alive today will die prematurely from smoking-related illnesses? Or nearly every adult who smokes (almost 90 percent) took his or her first puff at or before the age of 18? You then ask yourself why? Tobacco advertising is the one to blame for this. Tobacco manufacturers came under attack for having promoted a product with known health risks. This advertising raised many ethical dilemmas for the industry and for those who profit from its sale. Most econometric studies have found that increased expenditure on tobacco advertising increases demand for cigarettes, while banning advertising leads to a reduction in tobacco consumption. A recent meta-analysis of 48 econometric studies found that tobacco advertising significantly increased tobacco sales. Recent reviews by the United States Institute of Medicine, the United States Department of Health and Human Services and the World Health Organisation reached the same conclusion. The tobacco i ndustry spends more than $12.4 billion per year - over $34.1 million a day - marketingShow MoreRelatedControversial Television Advertising1963 Words   |  8 PagesControversial Television Advertising and its Effects on Children and Teenagers When you hear sexual content, racial stereotyping, violence, women displayed as sex objects, and drinking, you may think it is your typical R rated movie, right? Wrong. Try the typical television commercial. Television advertising with positive messages can influence children and teenagers to make better decisions and positive behavioral changes. The same can be true when they view negative messages. This too, canRead MoreEssay on Controversial Television Advertising502 Words   |  3 Pagesharsh reality of life around them. Just by turning on the television a child is subjected to violence and provocative images, or is shown the â€Å"coolness† of lighting up a cigarette and drinking alcohol. 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Companies need to ensure that their money is spent wisely. They do this by completing extensive market and physcological research. Members of theRead MoreSex Sells : Our World Revolves Around Sex1390 Words   |  6 Pagesteenagers to watch those movies. The media also does a horrendous job falsifying what an average man or women should look like which then creates self-esteem and confidence problems in many people. The multimillion-dollar companies use that approach in advertising their products and brand because they are saying, â€Å"if you would like to look and have the body of this man or woman, you must buy our makeup which will make you feel younger or buy our cologne to attract the opposite sex guaranteed† sure enoughRead MoreAdvertising1204 Words   |  5 Pagesï » ¿Impact Of Advertising Impact based advertising is a form of advertising designed to have a lasting psychological effect on viewers so they will remember the product or vendor. This approach can help advertising produce the greatest results for a given expenditure. Impact based advertising is often contrasted with impression based advertising, which is focused on the number of times that an ad is seen and does not differentiate between segments of the audience. Impact-based advertising seeks to give